Second, we don't take just any project that comes our way. We're not a template factory that reproduces the same re-skinned website product 100 times over. It means we give proper attention to all of our client's needs so that we can provide a unique online persona which matches their business goals. If we don't feel that we're right for a project, we won't take it and we'll tell you. We like to merge our client's experience in their field with our expertise in our field. When that formula is put in place, our clients are successful and so are we.
Third, from web branding and website development, to building business analytics to measure our client's business process and success, we know the critical importance that "context" plays in creating our client's online persona and business reputation. Your online persona and business must have contextual meaning, and that's what we provide for our client's website branding, design, and marketing built on contextual compass points.
Because every business is unique, and so too is it's branding and business process — especially niche businesses — we engage our clients
and work with them to build personal and business Compass Points in conjunction with the business analytics of the Zero Moment of Truth that drive the success of their
business and their professional careers.
Call us to set up your "free" initial consultation...we're people...we'll work with you!
Bob Grigsby, BA / MA
Business Growth Strategist
Branding & Marketing Consultant
Direct Line: 319.936.7704
"Your branding strategy must match you business strategy...and your business strategy must match your client's wants and needs. That means your branding must match who you serve!"
In today's 2.0 economy the strongest and most successful brands maintain message consistency across all media platforms, and your message must do the same to successfully market your brand.
We are branding and marketing professionals who can provide you with a web presence to enhance your business in this digital 2.0 economy.
Because we understand that you need to have an exceptional public face and brand identity to stand out in your market and make your clients take notice, we can provide you with an internet presence that will drive your professional and business success.
Do you know which Lifestyle Segments your business should be marketing to and is your branding optimized to capture them?
Learn Why You Need To Know...
Evaluating Your Brand's Health at the ZMOT
MARKET ANALYSIS PROFILES!
Learn Why You Need To Be Doing It...
Learn Why You Need To Be Doing It...
Strategies Focused on Increasing The
Reach & Visibility of Your Business
"The Zero Moment of Truth — ZMOT — is about marketing you, your business, and your product in today's 2.0 digital economy. And if your website presence — your branding, design, and marketing — are not optimized to win at The Zero Moment of Truth...you lose!"
"Personal branding and business website design and development is not easy...in fact, it is quite complex and requires exceptional dialogue with our clients to produce a quality website that actually performs and contributes to the business goals it is intended to deliver."
The Push Factor!We build email marketing strategies for our clients that directly focuses on their customer demographic segmentation through push/pull email campaigns which emotionally capture their interest and call-to-action engagement. We professionally design every email to meet each of our clients’ unique branding, and create message content specific to their customer’s interest and need. These efforts are further enhanced by providing a robust email platform which can deliver over 60,000 emails a month to our client’s database customers.
Email Marketing Solutions for Your Business SuccessWe partner with you to drive more revenue for your business by leveraging your branding and marketing messages by providing your company with email marketing solutions to capture that Zero Moment of Truth your business requires to be successful in today’s 2.0 economy.
messaging + email = ZMOT
Messaging and DeliverabilityWe understand businesses are challenged with personalizing their email messaging and deliverability. Whether it's optimizing list growth, converting prospects, growing value, or retaining customers, your marketing message must reach your customer base…and drive revenue. One of the most effective ways to achieve this is through creating smart strategic email campaigns for your business.
The Pull Factor!Creating Digital Ad-videos Relevant to Targeted Segments (DARTS) is one of the most successful elements of online digital marketing efforts we undertake for our clients. Producing short thirty second to sixty second branding videos, as well as longer educational and tutorial videos for our clients, is essential in today’s online business economy. We shoot and produce both professional photography and videography in creative ways to optimize our clients branding profiles through omni-channel distribution and syndication, and apply advanced SEO strategies to further enhance our client’s digital marketing profiles.
Video Marketing Is A Must!According to a recent forecast from Cisco, consumer Internet video traffic worldwide will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. This trend impacts all industries, and it is clear that video is no longer a nice to have for progressive organizations — it’s a must.
Although videos are extremely important, you shouldn’t create videos just for the sake of creating them. Videos need to be well planned and have a clear purpose to make an impact. They can range from quick and inexpensive to long, costly projects, and therefore you need to find a balance that will fit your budget and keep viewers engaged.
Videos Boost Engagement!Videos can be used as standalone items for product marketing, company overviews, tutorials and much more, but you don’t need to reinvent the wheel for effective video marketing. One of the best uses of video is incorporating short clips into marketing campaigns as another medium to get your message across. For example, below is a short video we put together for our friends at the Iowa City Alzheimer's Association to showcase their volunteers and lift up their current marketing efforts to help boost engagement and add power to their pre-existing promotional materials.
Alzheimer's Association Video
We like to relax too!!Wine at 5...a cheese board and friends...is how we like to end most of our days.
It doesn't always work out that way...but it's nice when it does.