What is a Website Audit?
A Website Audit is a full analysis of all the factors that affect your company's website visibility in search engines, and your website's effectiveness for ranking on page one of the search engine ranking page (SERP). A website audit provides an in-depth analysis and complete insight into any website, overall traffic, and individual pages. A Website audit is performed to detect weak points that affect web performance not only of your own company's website, but also the website of your competitors.
There are multiple types of site audits, but the most well-known types of Website SEO Audits are the following:
- Website Auditing & Recommendations
- Website Health Audits - Analyzing overall health of the website while revealing all issues that require immediate attention.
- Security Audits - Accessing a site for potential vulnerability issues such as high value sites and high-risk verticals.
- Competitive Site Audits - The ability to monitor all gaps and opportunities for website promotion, and detect the benefits and drawbacks of competitors.
- Red Flag and Recovery Audits - Analyzing a website for any current penalties and impending penalties, and site metrics when there is an oncoming peril of algorithmic penalties.
- Conversion Optimization Audits - Accessing a site for possible technical and onsite conversion problems.
Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a website's ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It's also not unusual to combine a Site Audit and Website Strategic Planning into one project.
Our comprehensive technical and SEO Audit services will provide you with a full report of the health of your website and offer suggestions that can help you improve your online presence. This is the first step we take with any of our SEO services that we offer and is critical for getting a look at how well your website is doing from a technical and search perspective. We manually search for issues both on-site and off-site
that can prevent your website from performing well in the search engines and help you with suggestions on how to resolve these issues.
Areas of analysis during a Website Audit include:
Local SEO Audit
- Technical and structural review
- Keyword research and development
- Site organization and navigation
- Backlink analysis
- Competitive assessment
- Content assessment
Our local SEO audit will help identify issues that may be preventing your website from ranking well in local search results. We will review your onsite and offsite local SEO efforts.
SEO Technical Audit
Having a "web-friendly" or accessible website is critical to search engine success. We will review your website code and help you address issues that are causing search engines to have trouble crawling your website.
SEO Content Audit
Our content audit will identify any relevancy issues that may be causing Google confusion as to what your website is about. Content issues can be reflective of poor rankings and low traffic.
SEO Link Audit
A diverse and clean backlink profile can help you rank well and will give you more credibility with the search engines. Our link audit report will give you a full outline of your existing rank profile and note any issues that may exist.
By knowing how well your competition is doing you will better understand what you need to do to better improve your search ranking. Having this data will offer you insight to help prepare a SEO strategy that works to beat your competitors.
Structured Data Audit
With the increase of rich snippets results in the search engines having proper Schema markup on appropriate pages is another way you can increase your organic footprint. We will analyze your site to see if you currently are utilizing Schema properly and offer recommendations on how and where to implement this code.
During our manual website audit process we may look at some or all of the items listed below as well as other not-listed items. Every audit we do is custom based on your specific needs and goals - so every audit report we perform is unique.
Onsite SEO Audit
☑ Errors - server errors such as 404 pages (page not found errors)
☑ External Links - who are you linking out to
☑ Broken Links - both internal and external
☑ Anchor Text - ensure proper anchor text is being used for images and web links
☑ Images - check for image sizing issues and alt text
☑ Headings - review titles (h1, h2 etc) for proper optimization and keyword usage
☑ File Size - check code and files for best practices for faster load time
☑ Meta Description - check for missing, duplicate or length issues
☑ Title Tags - check for missing duplicate or length issues
☑ URL Structure - length issues, dynamic URL, underscores
☑ Bots - full analysis to ensure bots can properly crawl your website
☑ Robot file - make sure proper pages are being indexed and not indexed
☑ Sitemaps - ensure sitemaps are properly formatted for search engines and site users
☑ Aesthetic - feedback on design/structural improvements to increase conversions or traffic
☑ Mobile - ensure your mobile website is working
☑ Analytics/Webmaster Tools - make sure both are implemented
Offsite SEO Audit
☑ Inbound Followed Links - quantity and quality
☑ Anchor Text - ensure ratios are good
☑ Authority and Trust - see how trusted your website is
☑ Social Media - mentions and visibility
Local SEO Audit
☑ Citation Analysis - quantity and quality
☑ Google My Business Local - Schema Markup is accurate
☑ Google Voice Search - indexed for SERP One
☑ Google Answer Box - featured rich snippet markup
☑ Location Landing Page - direct link to answer box
Upon completion of your website audit you will be provided with a comprehensive Website Audit Report in PDF format that will outline all the issues found based on the type of audit selected as well as strategic recommendations for improving those issues.
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