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Empowering Your Brand

Website Auditing and Strategic SEO Planning

Serving The Iowa City Metro Area
Connect - 319.936.7704

Website Audit and Strategic SEO Planning

"Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a website's ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It's also not unusual to combine a Site Audit and Website Strategic Planning into one project. "

Learn More About Website Auditing and Strategic SEO Planning. Download Our Summary Guide Below!

All The Things We Do...To Make You Successful!

SEO Services - Organic SEO

CLIENT PROFILES
Our clients are primarily individual professionals and small businesses with a desire to dominate their market and improve marketing ROI. Many of the professionals and businesses who approach us already have an idea or notion about their target market, but are looking to take their business to the next level.

CORE SEO SERVICES
We provide a wide variety of professional SEO services designed to help our client's websites perform better. Core SEO service areas include, but are not limited to:

    - Website Strategic Planning
    Too many websites operate with no real strategy, opting instead to chase an ever-expanding laundry-list of keywords, thinking that this is somehow the best way to build a business and over take the competition. It's not! Superior web branding and marketing comes from knowing a company's strengths and weaknesses, evaluating market competition, identifying opportunities, and understanding the digital economy extremely well to know the best ways to take advantage of those opportunities. Insightful strategies can help a site leap above competitors, often without the competitor understanding what just happened.

    - Website Auditing & Recommendations
    Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a website's ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It's also not unusual to combine a Site Audit and Website Strategic Planning into one project.

    Our comprehensive technical and SEO Audit services will provide you with a full report of the health of your website and offer suggestions that can help you improve your online presence. This is the first step we take with any of our SEO services that we offer and is critical for getting a look at how well your website is doing from a technical and search perspective. We manually search for issues both on-site and off-site that can prevent your website from performing well in the search engines and help you with suggestions on how to resolve these issues.

    Areas of analysis during a Website Audit include:
    • Technical and structural review
    • Keyword research and development
    • Site organization and navigation
    • Backlink analysis
    • Competitive assessment
    • Content assessment

        Local SEO Audit
        Our local SEO audit will help identify issues that may be preventing your website from ranking well in local search results. We will review your onsite and offsite local SEO efforts.
        SEO Technical Audit
        Having a "web-friendly" or accessible website is critical to search engine success. We will review your website code and help you address issues that are causing search engines to have trouble crawling your website.
        SEO Content Audit
        Our content audit will identify any relevancy issues that may be causing Google confusion as to what your website is about. Content issues can be reflective of poor rankings and low traffic.
        SEO Link Audit
        A diverse and clean backlink profile can help you rank well and will give you more credibility with the search engines. Our link audit report will give you a full outline of your existing rank profile and note any issues that may exist.
        Competitive Audit
        By knowing how well your competition is doing you will better understand what you need to do to better improve your search ranking. Having this data will offer you insight to help prepare a SEO strategy that works to beat your competitors.
        Structured Data Audit
        With the increase of rich snippets results in the search engines having proper Schema markup on appropriate pages is another way you can increase your organic footprint. We will analyze your site to see if you currently are utilizing Schema properly and offer recommendations on how and where to implement this code.

    During our manual website audit process we may look at some or all of the items listed below as well as other not-listed items. Every audit we do is custom based on your specific needs and goals - so every audit report we perform is unique.

      Onsite SEO Audit
      Errors - server errors such as 404 pages (page not found errors)
      External Links - who are you linking out to
      Broken Links - both internal and external
      Anchor Text - ensure proper anchor text is being used for images and web links
      Images - check for image sizing issues and alt text
      Headings - review titles (h1, h2 etc) for proper optimization and keyword usage
      File Size - check code and files for best practices for faster load time
      Meta Description - check for missing, duplicate or length issues
      Title Tags - check for missing duplicate or length issues
      URL Structure - length issues, dynamic URL, underscores
      Bots - full analysis to ensure bots can properly crawl your website
      Robot file - make sure proper pages are being indexed and not indexed
      Sitemaps - ensure sitemaps are properly formatted for search engines and site users
      Aesthetic - feedback on design/structural improvements to increase conversions or traffic
      Mobile - ensure your mobile website is working
      Analytics/Webmaster Tools - make sure both are implemented

      Offsite SEO Audit
      Inbound Followed Links - quantity and quality
      Anchor Text - ensure ratios are good
      Authority and Trust - see how trusted your website is
      Social Media - mentions and visibility

      Local SEO Audit
      Citation Analysis - quantity and quality
      Google My Business Local - Schema Markup is accurate
      Google Voice Search - indexed for SERP One
      Google Answer Box - featured rich snippet markup
      Location Landing Page - direct link to answer box

    Upon completion of your website audit you will be provided with a comprehensive Website Audit Report in PDF format that will outline all the issues found based on the type of audit selected as well as strategic recommendations for improving those issues.
- Website SEO Drill Down
Sometimes a site needs a major change to the way keywords are used, from site-wide and contextual navigation, all the way down to the page-level SEO. This might involve examination of hundreds, even thousands, of words and key phrases contained in page contents. Drill Down projects yield very specific keyword and related recommendations, to maximize the site's potential for rankings from core terms to natural phrase queries.

- Website Restructuring
If a website's basic structure and organization is a major obstacle to viable rankings in the search engines, a large-scale redesign is needed. This typically involves:

  • Updated site organization and navigation plans
  • Updated directories and filenames (URL's)
  • Updated page titles, meta descriptions, etc.
  • Updated page content and structure

- Website Content Planning
Some kinds of content are best suited for capturing organic search traffic; some for encouraging links from other sites; some for attracting the attention of key consumers; however, most professionals and businesses don't spend enough time thinking about:

  • What kinds of content they need
  • Who they are targeting with each kind of content
  • How to best display their content
  • How to market their content

- SEO Consulting On-Going (Retainer)
Website branding, design, and marketing is not a "design it and forget it" endeavor. Many clients require an on-going branding, design, SEO and SEM resource for staying a head of their competition: Site evolution and updates, technology changes, anti-competitive activity, category news and evolution, new project and new idea generation. Retainer arrangements mean that a client can pretty much get any question answered they need to at any time.

PRICING
Offering a list of standard, one-size-fits-all fees is a bit like offering standard, one-size-fits-all websites, and there's way too much of that going on already. Because each project is unique and takes a different amount of time and effort to produce, our pricing is based on each individual project. Pricing Is Relative...But we're very affordable and we deliver great results!

PARTNER-LEVEL INTERACTION
Any seasoned businessperson knows that a consulting company's advice is only as good as the people doing the work. Context Consulting is unique in that the founding partner works with every client. For this reason, Context Consulting only takes on a few clients at a time.

    • Read more about Context and then, of course, give us a call. 319.936.7704
ADVANCED SEO
If you need just an SEO firm to generate weekly reports and identify your three top keywords, we're not that. Context Consulting provides website branding and design platforms with advanced SEO and SEM to our client's based on their specific Business Analytics and Compass Points. Many of our clients already have at least one internal SEO team member in place, and are looking to lift their SEO efforts to the next level.

We help professionals and small businesses:

    • Tie their website and SEO efforts to their business and marketing objectives
    • Address complex site structure issues
    • Overcome challenging competitive problems
    • Develop sound long-term link strategies
    • Identify website, SEO, and SEM misconceptions
    • Focus website branding and design on maximizing ROI
STRAIGHT TALK
Right from the start, we'll ask questions (plenty of them), to learn all we can, and be upfront about whether we think we can help your business, or not. If we don't think we can help — or if we think you might be better served by a different firm — we'll tell you. If we think you need to address other issues before embarking on a serious website branding and design effort — we'll tell you that too. Even if it means that we don't get your business. We are going to tell you the truth.

INFORMATION SHARING
We're big on information sharing. We don't believe that keeping knowledge to ourselves is in the best interest of our clients. We believe that clients are paying us, not only for our ability to help their websites rank better, but also for our knowledge and the data we produce in branding and designing their website; Compass Points, Geo-Demographic data, KPIs, and market trends are shared with our clients.

ADDED VALUE
Search Engine Marketing is not entirely technical in nature, and for that reason, one cannot simply apply search engine marketing to a website of little or no value, and make it suddenly have value. We can, however, apply well-integrated and planned out SEM techniques to dramatically increase the value of your business.